Hae opetus/tentit
YMAT0312 Revenue Management and Leadership, 5-6 op 
Koodi YMAT0312  Voimassaolo 01.01.1950 -
Nimi Revenue Management and Leadership  Lyhenne Revenue Managem 
Laajuus5-6 op  Vanhenemisaika  
TyyppiSyventävät opinnot Oppiaine0446 Matkailututkimus 
LajiOpintojakso  Tuntimäärä  
Opinto-oikeus   ArvosteluHyväksytty, hylätty, arvosanat 1-5 
Suositeltu suoritusaika 
Vastuuyksikkö Matkailun tutkimus- ja koulutusinstituutti, Yhteiskuntatieteiden tiedekunta 

Markku Vieru 


The course starts with a module which enables students to expand their thinking on how managerial practices focused on capacity and demand management will impact in the future the individual, the group, the organization and the tourism industry. Understanding of what leadership is and how it may be practiced forms the second part of the course. A modern view of leadership as contextual and interpretative is introduced. After completion of the course the students is able to

  • identify the principles and main components behind revenue management (RM)
  • discuss how RM can be applied to hotel, restaurant and event for better performance
  • outline a RM implementation process
  • discuss how RM strategies and operations can be implemented
  • identify and independently analyze leadership issues related to the implementation of managerial practices, such as RM.

Leadership and management of teams, review of basic concepts and pricing, market segments and demand, forecasting demand, dynamic and innovative pricing, financial and non-financial ratios, implementation issues and change management, short-term and long-term issues, futures insights.

Edeltävät opinnot 

YMAT0200 Intermediate Studies in Tourism Research
YMAT0216 Financial Management and Control in Tourism Business

Toteutus ja työmuodot 

Learning based on lectures (24 h). Independent work, group work, presentations and comments (130 h).

Vaadittavat suoritukset 

Written exam (3 ECTS).
Team works and writing team report (2 ECTS).


Legohérel, P., Poutier, E. & Fyall, A. (Eds.) (2013). Revenue management for hospitality and tourism. Oxford: Goodfellow Publishers.
Article collection.
Lecture materials.


Sufficient and satisfactory (1–2)
Performance is lacking in scope, superficial, or corresponds poorly to the assignment. The author merely lists things out of context or addresses them one-sidedly. The work may contain errors or obscurities.

Good and very good (3–4)
Performance corresponds to the assignment, manifesting comprehension and a skill to analyse and justify. The author has addressed the issue comprehensively. The work may contain some deficiencies.

Excellent (5)
Performance delineates an extensive whole and the author can apply knowledge in a multifaceted way or place it in various contexts. The work manifests independency and insight, and it is a flawless entity that involves justified thinking or critical contemplation. The work is well written and implemented.

Performance corresponds to the assignment, manifesting comprehension and a skill to analyse and justify.

Performance is highly deficient or erroneous. The work may be based on serious misunderstandings.


2nd period

Can also be completed individually during the summer term.


4th year

1st year TourCIM master's degree students


Professor of Accounting (and visitors)






Can also be completed individually during summer term.


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