YMAT0312 Revenue Management and Leadership, 5-6 op
||Revenue Management and Leadership
||Arvostelu||Hyväksytty, hylätty, arvosanat 1-5
||Matkailun tutkimus- ja koulutusinstituutti, Yhteiskuntatieteiden tiedekunta
The course starts with a module which enables students to expand their thinking on how managerial practices focused on capacity and demand management will impact in the future the individual, the group, the organization and the tourism industry. Understanding of what leadership is and how it may be practiced forms the second part of the course. A modern view of leadership as contextual and interpretative is introduced. After completion of the course the students is able to
- identify the principles and main components behind revenue management (RM)
- discuss how RM can be applied to hotel, restaurant and event for better performance
- outline a RM implementation process
- discuss how RM strategies and operations can be implemented
- identify and independently analyze leadership issues related to the implementation of managerial practices, such as RM.
Leadership and management of teams, review of basic concepts and pricing, market segments and demand, forecasting demand, dynamic and innovative pricing, financial and non-financial ratios, implementation issues and change management, short-term and long-term issues, futures insights.
YMAT0200 Intermediate Studies in Tourism Research
YMAT0216 Financial Management and Control in Tourism Business
|Toteutus ja työmuodot
Learning based on lectures (24 h). Independent work, group work, presentations and comments (130 h).
Written exam (3 ECTS).
Team works and writing team report (2 ECTS).
Legohérel, P., Poutier, E. & Fyall, A. (Eds.) (2013). Revenue management for hospitality and tourism. Oxford: Goodfellow Publishers.
Sufficient and satisfactory (1–2)
Performance is lacking in scope, superficial, or corresponds poorly to the assignment. The author merely lists things out of context or addresses them one-sidedly. The work may contain errors or obscurities.
Good and very good (3–4)
Performance corresponds to the assignment, manifesting comprehension and a skill to analyse and justify. The author has addressed the issue comprehensively. The work may contain some deficiencies.
Performance delineates an extensive whole and the author can apply knowledge in a multifaceted way or place it in various contexts. The work manifests independency and insight, and it is a flawless entity that involves justified thinking or critical contemplation. The work is well written and implemented.
Performance corresponds to the assignment, manifesting comprehension and a skill to analyse and justify.
Performance is highly deficient or erroneous. The work may be based on serious misunderstandings.
Can also be completed individually during the summer term.
1st year TourCIM master's degree students
Professor of Accounting (and visitors)
Can also be completed individually during summer term.
Meneillä oleva ja tuleva opetus