| Aim |
After completion of the course the student is able to
- recognize central theoretical discussions on foresight and service design in general and within the field of tourism in particular
- critically evaluate the role of foresight and service design in developing service concepts that are better informed for facing future challenges
- critically appraise the combination of foresight and service design methods for the development of tourism service concepts that are economically, socially, culturally and environmentally responsible
- conceptualize, plan, coordinate, implement and assess a tourism service design process that takes into account different stakeholder groups as well as broader foresight issues.
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| Contents |
Service design, service design methods, socially responsible design, value co-creation, human-centered design, stakeholder-centered design, co-design, service interface, customer journey, service development, innovation, future thinking, strategic foresight, foresight methods. |
| Previous studies |
YMAT0200 Intermediate Studies in Tourism Research, especially YMAT0215 Producing and Consuming Tourism Experiences |
| Methods |
Lectures (16 h), workshops (15 h) (in SINCO lab / with commissioners), independent work (105 h). |
| Requirements |
Active participation in lectures and workshops.
Exam.
Group work, report and presentation. |
| More literature information and extra material |
Reading package including peer-reviewed articles will become available at the beginning of the study unit.
- Hiltunen, E. (2013). Foresight and innovation: How companies are coping with the future. New York: Palgrave Macmillan.
- Stickdorn, M. & Schneider, J. (2012). This is service design thinking: Basics – tools – cases. Wiley.
- Stickdorn, M., Edgar Hormess, M., Lawrence, A., & Schneider, J. (2018). This is service design doing: Applying service design thinking in the real world. O’Reilly Media.
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| Evaluation |
Sufficient and satisfactory (1–2)
Performance is lacking in scope, superficial, or corresponds poorly to the assignment. The author merely lists things out of context or addresses them one-sidedly. The work may contain errors or obscurities.
Good and very good (3–4)
Performance corresponds to the assignment, manifesting comprehension and a skill to analyse and justify. The author has addressed the issue comprehensively. The work may contain some deficiencies.
Excellent (5)
Performance delineates an extensive whole and the author can apply knowledge in a multifaceted way or place it in various contexts. The work manifests independency and insight, and it is a flawless entity that involves justified thinking or critical contemplation. The work is well written and implemented.
Pass
Performance corresponds to the assignment, manifesting comprehension and a skill to analyse and justify.
Fail
Performance is highly deficient or erroneous. The work may be based on serious misunderstandings. |
| Timing |
4th period |
| Target Group |
4th year
1st year TourCIM and NoTo master's degree students |
| Tutor |
University Teacher / visiting lecturers |
| Language of instruction |
English |
| Compulsory |
Compulsory |
| Additional information |
Max 25 students |
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