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YMAT0313 Designing Tourism Futures, 5-6 ECTS cr. 
Code YMAT0313  Validity 01.01.1950 -
Name Designing Tourism Futures  Abbreviation Designing Touri 
Credits5-6 ECTS cr.  Date of expiry  
TypeAdvanced studies Subject0446 Tourism 
ClassCourse  Hours  
Study right   GradingPass, Fail, Grades 1-5 
Recommended timing 
Organisation Matkailun tutkimus- ja koulutusinstituutti, Faculty of Social Sciences 

Jose Garcia-Rosell Eskenazi 

General learning material of the study object:
Author Title Year Obligatory Availability
     Hiltunen, E.  Foresight and innovation: How companies are coping with the future.  2013  - Availability
     Additional information New York: Palgrave Macmillan
     Stickdorn, M. ja Schneider, J.  This is service design thinking: Basics – tools – cases.  2012  - Availability
     Additional information Wiley
     Stickdorn, M., Edgar Hormess, M., Lawrence, A. and Schneider, J.  This is Service Design Doing: Applying Service Design Thinking in the real world.  2018  - Availability
     Additional information OReilly Media


After completion of the course the student is able to

  • recognize central theoretical discussions on foresight and service design in general and  within the field of tourism in particular
  • critically evaluate the role of foresight and service design in developing service concepts that are better informed for facing future challenges
  • critically appraise the combination of foresight and service design methods for the development of tourism service concepts that are economically, socially, culturally and environmentally responsible
  • conceptualize, plan, coordinate, implement and assess a tourism service design process that takes into account different stakeholder groups as well as broader foresight issues.

Service design, service design methods, socially responsible design, value co-creation, human-centered design, stakeholder-centered design, co-design, service interface, customer journey, service development, innovation, future thinking, strategic foresight, foresight methods.

Previous studies 

YMAT0200 Intermediate Studies in Tourism Research, especially YMAT0215 Producing and Consuming Tourism Experiences


Lectures (16 h), workshops (15 h) (in SINCO lab / with commissioners), independent work (105 h).


Active participation in lectures and workshops.
Group work, report and presentation.

More literature information and extra material 

Reading package including peer-reviewed articles will become available at the beginning of the study unit.

  • Hiltunen, E. (2013). Foresight and innovation: How companies are coping with the future. New York: Palgrave Macmillan.
  • Stickdorn, M. & Schneider, J. (2012). This is service design thinking: Basics – tools – cases. Wiley.
  • Stickdorn, M., Edgar Hormess, M., Lawrence, A., & Schneider, J. (2018). This is service design doing: Applying service design thinking in the real world. O’Reilly Media.

Sufficient and satisfactory (1–2)
Performance is lacking in scope, superficial, or corresponds poorly to the assignment. The author merely lists things out of context or addresses them one-sidedly. The work may contain errors or obscurities.

Good and very good (3–4)
Performance corresponds to the assignment, manifesting comprehension and a skill to analyse and justify. The author has addressed the issue comprehensively. The work may contain some deficiencies.

Excellent (5)
Performance delineates an extensive whole and the author can apply knowledge in a multifaceted way or place it in various contexts. The work manifests independency and insight, and it is a flawless entity that involves justified thinking or critical contemplation. The work is well written and implemented.

Performance corresponds to the assignment, manifesting comprehension and a skill to analyse and justify.

Performance is highly deficient or erroneous. The work may be based on serious misunderstandings.


 4th period

Target Group 

4th year

1st year TourCIM and NoTo master's degree students


University Teacher / visiting lecturers

Language of instruction 




Additional information 

Max 25 students


Current and upcoming courses
Functions Name Type ECTS cr. Teacher Schedule
Reg. time is off. Designing Tourism Futures  Lecture course  Jose Garcia-Rosell Eskenazi 
15.03.21mon 10.00-16.00
17.03.21wed 12.00-16.00
22.03.21mon 10.00-16.00
24.03.21wed 12.00-16.00
29.03.21mon 12.00-16.00
30.03.21tue 12.00-16.00
07.04.21wed 09.00-16.00
09.04.21fri 11.00-18.00
28.04.21wed 11.00-16.00

Upcoming exams
No exams.